What drives production cost?
The biggest variables are creative development, reference preparation, shot consistency, generation attempts, product integration, editing, voice, music, motion graphics, and usage requirements.
Where AI helps
AI reduces location, casting, and exploratory production constraints for suitable concepts. It does not eliminate art direction, continuity, editing, licensing review, or quality control.
What should the proposal specify?
Confirm duration, aspect ratios, number of concepts and versions, product-accuracy expectations, revision rounds, source assets, music and voice rights, and final delivery formats.
Frequently asked questions
Is AI video always cheaper?
Not always. It can be efficient for imaginative or location-heavy concepts, while continuity-sensitive or exact product sequences may require substantial refinement.
Can AI video be used commercially?
Commercial use depends on model terms, source rights, talent or voice permissions, and the final context. These should be confirmed before publication.
How long does production take?
A focused pack may take one to two weeks. Longer narratives and high consistency requirements need more time.